Do you have enough data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to add fields that create exponentially more value. This extra insight
Find Where Data Is Hiding
Think you don’t have enough data to drive personalized print marketing programs? To boost your targeting and personalization efforts, maybe you need to invest in data gathering or renting a third-party list. Or maybe — just maybe — you have
Avoid the Pitfalls of Lifetime Customer Value
Over the last several years, much has been written about the benefits of measuring lifetime customer value (LCV). The theory is that if you can determine the revenue potential of all of your customers, you can direct your marketing resources
The Reply Card: Art or Afterthought?
The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader to complete and return the reply card. While most cards may never be returned, every card that is
Tap the Subconscious, Win the Sale!
Want to create direct mail that motivates to action? Take some tips from the advertising industry. These tips are based on human psychology that smart advertisers know. Don’t miss out! People like to be part of something new. If something
Don’t Ditch Your Data — Fix It!
Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, but that data is not centralized or is incomplete or inaccurate. If you fall into the latter category,
Development and Fundraising for Non-Profits
Development and fundraising can be both fun and challenging in the non-profit environment. If done well, your effort generates contributions of time and money, and furthers a worthy cause. If done poorly, the campaign jeopardizes your financial footing and fails
Email Marketing Best Practices
Things You Should Avoid Renting Lists: Don t send email to rented lists. Recipients on these types of rented lists did not opt-in to receive information from you specifically, therefore, it may result in you being flagged as spam –
Steps to Create and Mail an Effective Postcard
Start with an Idea You can’t build an effective postcard if you don’t have an idea of what you want it to be about. Why are you creating a postcard? Are you looking to invite new residents to your neighborhood
Tips for Non-Profits to improve your fundraising
If you are part of a Non-Profit organization, you know that fundraising is always a challenge. Part of the fundraising process involves a continuous process of adding new members and donors, since existing donor attrition is inevitable. Below are some