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Do you have enough data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to add fields that create exponentially more value. This extra insight

Think you don’t have enough data to drive personalized print marketing programs? To boost your targeting and personalization efforts, maybe you need to invest in data gathering or renting a third-party list. Or maybe — just maybe — you have

The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader to complete and return the reply card. While most cards may never be returned, every card that is

Want to create direct mail that motivates to action? Take some tips from the advertising industry. These tips are based on human psychology that smart advertisers know. Don’t miss out! People like to be part of something new. If something

Development and fundraising can be both fun and challenging in the non-profit environment. If done well, your effort generates contributions of time and money, and furthers a worthy cause. If done poorly, the campaign jeopardizes your financial footing and fails

Things You Should Avoid Renting Lists: Don t send email to rented lists. Recipients on these types of rented lists did not opt-in to receive information from you specifically, therefore, it may result in you being flagged as spam –

Start with an Idea You can’t build an effective postcard if you don’t have an idea of what you want it to be about. Why are you creating a postcard?  Are you looking to invite new residents to your neighborhood

If you are part of a Non-Profit organization, you know that fundraising is always a challenge. Part of the fundraising process involves a continuous process of adding new members and donors, since existing donor attrition is inevitable. Below are some