If it was your New Year’s resolution to improve the effectiveness of your marketing, how do you determine if it’s working? Since one of the benefits of 1:1 print marketing is the ability to drive traffic to your website, one
Spreading the Word
If you’ve been reading any of the marketing magazines lately, you’ve probably noticed the phrase “voice of the consumer” (VoC) popping up more often. VoC is an industry term for a customer-focused philosophy designed to get all areas of your
The Path of Least Resistance
When marketers think about successful 1:1 campaigns, they think about factors such as the creative, the offer, the mailing list, and the selection of 1:1 variables. All of these things are critical to a successful campaign. But there is another,
Environmental Responsibility
There is a lot being said these days about the negative effects that paper and direct mail have on our environment. But let’s take a closer look at the facts rather than the rhetoric: There aren’t many industries that are
Multichannel Goes Mainstream
According to the Direct Marketing Association, nearly two-thirds of marketers are using multichannel marketing. 83% use email marketing 65% use email and one other channel 44% use three channels: email, direct mail, and social media1 In addition to the brand