Direct Connection Marketing Communications

Direct Connection Marketing Communications

Since 1950

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1:1 Traffic Report

If it was your New Year’s resolution to improve the effectiveness of your marketing, how do you determine if it’s working? Since one of the benefits of 1:1 print marketing is the ability to drive traffic to your website, one

John Hodgman February 8, 2016 Blog Read more

Spreading the Word

If you’ve been reading any of the marketing magazines lately, you’ve probably noticed the phrase “voice of the consumer” (VoC) popping up more often. VoC is an industry term for a customer-focused philosophy designed to get all areas of your

John Hodgman February 8, 2016February 8, 2016 Blog Read more

The Path of Least Resistance

When marketers think about successful 1:1 campaigns, they think about factors such as the creative, the offer, the mailing list, and the selection of 1:1 variables. All of these things are critical to a successful campaign. But there is another,

John Hodgman February 8, 2016 Blog Read more

Environmental Responsibility

There is a lot being said these days about the negative effects that paper and direct mail have on our environment. But let’s take a closer look at the facts rather than the rhetoric: There aren’t many industries that are

John Hodgman February 8, 2016February 8, 2016 Blog Read more

Multichannel Goes Mainstream

According to the Direct Marketing Association, nearly two-thirds of marketers are using multichannel marketing. 83% use email marketing 65% use email and one other channel 44% use three channels: email, direct mail, and social media1 In addition to the brand

John Hodgman January 15, 2016February 5, 2016 Blog No Comments Read more
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Hours: Monday-Friday, 8:00am to 5:00pm
Phone: (800) 420-9937 ~ (909) 392-2334
Fax: (909) 392-2339

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